A bit sad...

This ad is from the late 1930s.  The text is quite evocative:  "The piano is intensely personal, sensitive, responsive...the instrument to which musicians have ever turned for the deepest and most rewarding evocations of the spirit."
The ad also mentions four famous pianists:  Hoffmann, Horowitz, Paderewski, Rachmaninoff.  I wonder how many have even heard of them today.